São Paulo's iconic bear party! Ursound is an inclusive LGBTQ+ dance club with top DJs, gogo bears, and a welcoming vibe for all.
About
Welcome to Ursound, an essential stop on any traveler's gay map of São Paulo. Since 2005, this legendary dance club has reigned as the premier destination for gay men in the bear community and their admirers. Located in the historic heart of the city at Hotel Cambridge, Ursound offers a high-energy, body-positive space where diversity is celebrated and judgment is left at the door. Whether you identify as a bear, cub, otter, or chaser, you’ll find a welcoming home here. The club typically features two vibrant dance floors: one spinning nostalgic 80s and 90s pop hits and 'brasilidades,' while the other pumps out heavy-hitting tribal house and electronic beats. Known for its massive 'Mega Pride' editions during the world-famous São Paulo Pride in June, the party draws an international crowd of LGBTQ+ visitors looking for an authentic local experience. Beyond the music, Ursound is famous for its iconic gogo bear shows and a democratic atmosphere that welcomes all ages and body types. It is more than just a party; it is a queer institution and a beacon of community joy in Brazil. For anyone exploring the vibrant nightlife of São Paulo, Ursound is a must-visit venue that perfectly captures the city's inclusive spirit.