Regulation

About

Located in the vibrant heart of Soho, Regulation is an iconic destination that has anchored the London kink scene since 1991. As a premier highlight on our gay map, this specialist fetish shop offers far more than just retail; it’s an institution dedicated to the self-expression of gay men and the broader LGBTQ+ community. Stepping into their Bateman Street store, you’ll discover two floors packed with high-quality gear. Regulation is world-renowned for its exquisite latex and leather clothing, much of which is meticulously handcrafted in their own London workshop. Whether you are looking for a custom-tailored rubber suit, heavy-duty bondage equipment, or the latest toys from top-tier brands, this shop provides a safe, welcoming, and expert environment. The staff are legendary for their inclusive and non-judgmental approach, making it a perfect stop for both seasoned fetishists and queer explorers curious about the scene. For anyone navigating the city with Pride Nav, a visit to Regulation is a journey into the soul of British fetish craftsmanship. Embrace your desires and discover why this shop remains a cornerstone of queer culture in the UK.