Vibrant gay-owned fashion store in Ipanema, Rio de Janeiro. Bold prints, iconic swimwear, and stylish menswear for the queer community.
About
No queer trip to Rio de Janeiro is complete without a visit to Hermes Inocencio. Nestled in the heart of Ipanema, just steps away from the iconic gay hub of Rua Farme de Amoedo, this eponymous fashion store is a vibrant staple on any savvy traveler’s gay map. Founded by the acclaimed Black and queer designer Hermes Inocencio, the brand is celebrated as the 'King of Prints,' offering a stunning array of alternative menswear that captures the soulful, colorful essence of the Carioca lifestyle. For gay men looking to make a statement at the nearby Posto 8 or Posto 9 beaches, this is the ultimate destination for high-quality swimwear—including Rio’s signature sungas—as well as breezy linen shirts, bold tanks, and unique accessories. Every piece is locally manufactured and designed to challenge traditional masculine patterns with a vanguard, inclusive spirit. Whether you are prepping for a night out or seeking a sophisticated tropical look, Hermes Inocencio provides a warm, welcoming environment where high fashion meets queer community pride. It’s more than just a boutique; it’s a celebration of LGBTQ+ creativity in the heart of Brazil.