Visit Clonezone London: Soho’s iconic gay superstore for fetish, fashion, and gear. A premier LGBTQ+ landmark on the Pride Nav gay map!
About
Stepping into clonezone London at 35 Old Compton Street is a journey through over four decades of queer history. Since its 1982 debut as Europe’s first gay superstore, this iconic venue has remained the beating heart of the Soho scene. Recently redesigned in 2025 with immersive art by Riccardo Matlakas, the flagship store has transformed into a living piece of queer art, blending its rebellious fetish roots with a sleek, modern aesthetic. For gay men and the wider LGBTQ+ community, clonezone is a must-visit destination on any London gay map. The store offers an unparalleled selection of premium gear, ranging from high-fashion underwear brands like Andrew Christian and Addicted to heavy-duty leather, rubber, and fetish apparel. Beyond the fashion, shoppers will find a curated collection of adult toys, lubricants, and queer lifestyle essentials in a body-positive and welcoming environment. As a staple of the Pride Nav guide, clonezone London is celebrated not just for its products, but for its enduring legacy of community support and HIV activism. Whether you are exploring Soho’s nightlife or looking for the perfect clubwear for your next circuit party, the knowledgeable staff and legendary atmosphere make this shop an essential pillar of queer London travel. Don't miss this landmark of unity and self-expression on your next trip through the UK capital.