Berlin’s premier fashion store for gay men! Shop iconic clubwear, streetwear, and LGBTQ+ styles in the heart of Schöneberg.
About
Discover Boyz'R'Us, an essential stop on any Berlin 'gay map' and a legendary fixture in the heart of Schöneberg. Located at Maaßenstraße 8, just steps from Nollendorfplatz, this premier fashion store has been styling the queer community since 2000. Whether you are searching for high-octane clubwear to hit the dance floor or looking for sharp, everyday streetwear, Boyz'R'Us offers a meticulously curated selection of the best LGBTQ+ brands. The store is a favorite among gay men for its diverse range, featuring everything from international icons like Addicted and ES Collection to unique, fetish-lite accessories and high-quality basics. What sets Boyz'R'Us apart is its welcoming, unpretentious atmosphere; the friendly staff is always on hand to provide personalized styling advice, ensuring you feel as good as you look. From sporty tanks and sleek swimwear to bold harnesses and casual denim, this boutique perfectly captures the edgy yet inclusive spirit of Berlin. Whether you’re a local regular or a traveler exploring our queer travel guide, a visit to Boyz'R'Us is a must to experience the very best in contemporary gay fashion. Add it to your itinerary and shop the look that defines the German capital.